Joy Reid dropped by MSNBC: Inside the Primetime Shakeup Dividing Liberals
MSNBC just pulled the plug on The ReidOut with Joy Reid, sparking a firestorm over whether the network is ditching progressive voices for centrist cash cows. The abrupt cancellation, part of a broader primetime revamp, comes after Reid’s ratings nosedived 15% in 2024—while Jen Psaki’s Inside became MSNBC’s new golden child. Fans are screaming “white liberalism,” Fox News is dunking, and Reid’s final sign-off was a mic drop for the ages.
Why MSNBC Booted Joy Reid
The Numbers Don’t Lie:
- Viewer Freefall: Reid’s 7 PM slot averaged 1.2 million viewers in 2024, down from 1.4 million in 2023.
- The Psaki Effect: Jen Psaki’s 8 PM show now draws 1.5 million nightly, with guests like Obama and Pelosi.
- Ad Dollars Talk: MSNBC’s ad rates for Psaki’s slot surged 20% last quarter, per Nielsen data.
Insiders claim the network wants a “less polarizing” lineup to woo suburban moderates. Translation: Reid’s unapologetic takes on race and Trumpism scared off corporate sponsors.
Jen Psaki’s Ascent vs. Reid’s Demise
Psaki, the former Biden aide turned MSNBC darling, has become the anti-Reid: calm, wonky, and palatable to centrists. Her viral “Psaki bombs” (think: “Let me unpack that”) contrast sharply with Reid’s fiery monologues.
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Head-to-Head:
Metric | Joy Reid | Jen Psaki |
---|---|---|
Avg. Viewers | 1.2M | 1.5M |
Twitter Buzz | 8K mentions/week | 15K mentions/week |
Guest Clout | AOC, Bernie | Obama, Liz Cheney |
“Psaki’s the new face of MSNBC’s ‘safe’ progressivism,” said media critic Brian Stelter. “Reid’s truth bombs didn’t fit the rebrand.”
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Fan Fury: “MSNBC Erased Black Women—Again”
Twitter exploded with takes hotter than a Trump rally:
- “First Tiffany Cross, now Joy? MSNBC’s allergic to Black women who speak truth.”
- “Psaki’s show is MSNBC’s version of vanilla ice cream. Boring but profitable.”
- “Fox News is laughing all the way to the bank.”
Even conservatives trolled: “Woke doesn’t sell? Who knew!”
Reid’s final episode dropped subtle shade: “Some networks want comfort food. I serve truth—spicy and unapologetic.” Cue the standing ovation emojis.
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The Backlash MSNBC Didn’t See Coming
Canceling Reid risks alienating MSNBC’s core audience: Black women and progressives. Activist Brittany Packnett Cunningham tweeted: “They’re trading principles for platinum Amex viewers.”
But MSNBC’s president insists: “This is evolution, not erasure. Our audience’s needs are changing.”Sure, and Elon bought Twitter for “free speech.”
What’s Next for Joy Reid?
Reid’s team hints at “groundbreaking projects” (read: a book and podcast). Meanwhile, MSNBC’s primetime shuffle includes:
- Expanding Psaki’s show to 90 minutes.
- A new 7 PM panel show with “bipartisan voices.”
- More Chris Hayes (because centrists love white guys in glasses).
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