Kanye West’s Yeezy Super Bowl Commercial: A Bizarre and Controversial Move
Kanye West, the rapper and founder of Yeezy, made headlines during the 2025 Super Bowl with a perplexing commercial for his brand. The 30-second ad, filmed on an iPhone and aired in select markets like Los Angeles, featured West reclining in a dentist’s chair, flashing diamond-studded teeth, and directing viewers to yeezy.com.
The ad, which West claimed was shot on a budget after spending “all the money for the commercial on these new teeth,” quickly drew attention for its low production quality and cryptic message. However, the real shock came when viewers visited yeezy.com, which initially showcased a single item: a white T-shirt emblazoned with a black swastika, labeled “HH-01”.
The Backlash: Yeezy’s Swastika T-Shirt and Antisemitic Rhetoric
The swastika T-shirt, priced at $20, sparked immediate outrage. The Anti-Defamation League (ADL) condemned the move, calling it “further proof of Kanye’s antisemitism” and noting that the swastika remains a symbol of hate and white supremacy.
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This controversy follows a week of inflammatory posts from West on X (formerly Twitter), where he praised Adolf Hitler, declared himself a Nazi, and made antisemitic remarks. Despite losing major partnerships like Adidas and Balenciaga in 2022 over similar behavior, West has continued to push boundaries, refusing to apologize for his comments.
What’s Next for Yeezy?
The Yeezy Super Bowl commercial has reignited debates about West’s intentions and the future of his brand. While some argue that his actions are a calculated attempt to stay relevant, others see them as a dangerous escalation of hate speech.
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The commercial also highlighted West’s strained relationship with social media. Hours before the ad aired, he posted on X, complaining about limited reach and announcing plans to set up a Discord channel on his website. By Sunday night, West had deactivated his X account, with his spokesperson confirming it was a voluntary move.
A Pattern of Controversy
This isn’t the first time West has used the Super Bowl to promote Yeezy. In 2024, he aired a similarly low-budget ad shot on his iPhone. Though it lacked the inflammatory messaging of this year’s spot.
The latest controversy comes on the heels of West’s appearance at the 2025 Grammys with his wife, Bianca Censori. Who turned heads with a nearly nude outfit. West later defended her look on social media, further fueling the media frenzy.
The Impact on Yeezy’s Future
The Yeezy Super Bowl commercial has left fans and critics alike questioning the brand’s direction. While West’s ability to generate headlines is undeniable, the backlash over the swastika T-shirt and his antisemitic rhetoric may alienate even his most loyal supporters.
As the dust settles, one thing is clear: Kanye West remains one of the most polarizing figures in entertainment. And his latest stunt ensures that Yeezy will stay in the spotlight—for better or worse.
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