Robert Irwin’s Wild New Chapter: Underwear Model & Conservation Crusader
Robert Irwin, the 21-year-old son of late wildlife legend Steve Irwin, is trading khakis for skivvies in a headline-grabbing underwear campaign. The Australian conservationist posed with venomous snakes, spiders, and lizards for Bonds’ “Made for Down Under” ads, merging his passion for wildlife with a cheeky new role. In an exclusive interview with PEOPLE, he reveals how he prepped for the shoot, his family’s support, and why this risky gig aligns with his mission to honor his father’s legacy.
Robert Irwin’s Underwear Debut: Snakes, Spiders, and Six-Packs
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Why Strip Down for Bonds?
- “An immediate yes”: Irwin jumped at the chance to model for the iconic Aussie brand expanding to the U.S.
- Wild twist: The ads feature deadly animals from his family’s Australia Zoo. “I’m surrounded by spiders and snakes — except this time, I’m in my undies.”
- Scarier than crocs? “Getting your gear off is way scarier than wrangling a croc!”
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Fitness Frenzy: How He Prepped
- Sit-ups & sprinting: “I’ve done more sit-ups and had less carbs than ever.” He trained on Australia Zoo’s 700-acre grounds.
- Family coaching: Tips from bodybuilder mom Terri and pro-athlete brother-in-law Chandler Powell.
- Vegemite ban: Skipped his favorite toast to stay camera-ready.
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Conservation Meets Campaign
Irwin insists the provocative photoshoot isn’t just about skin — it’s a platform for wildlife advocacy.
- “If it brings awareness to conservation, it’s worth it.”
- New audience: Using fashion to engage people who might not tune into wildlife documentaries.
What Would Steve Irwin Say?
- “There’d probably be a few ‘Crikeys’ thrown around!” Robert laughs.
- Family support: Sister Bindi and mom Terri cheered him on. “They’re the foundation of everything I do.”
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Why This Campaign Matters
- Stepping out of comfort zones: “If it makes me nervous and gives an adrenaline rush, that’s what I want.”
- Global reach: Bonds’ U.S. launch amplifies Irwin’s mission to a broader audience.
The Bonds Difference
- Comfort first: “They keep you comfy the whole way through… even with a python nearby.”
- Aussie pride: “I’m representing Australia!”
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