Every year on May 4, the galaxy far, far away seems a little closer as fans worldwide celebrate Star Wars A New Hope, the 1977 film that launched the franchise. Dubbed Star Wars Day, May 4—punning on the iconic line “May the Force be with you”—has grown from an inside joke into a global phenomenon. Complete with themed services, town parades, and blockbuster streaming premiers.
The Origins of Star Wars Day
Star Wars: A New Hope premiered on May 25. And its most enduring legacy may be the pun that fans embraced decades later. The phrase “May the Fourth be with you” first surfaced among devotees and even appeared in a 1979 British political ad marking Margaret Thatcher’s victory on May 4. By 2007, the Los Angeles City Council had declared May 4 as Star Wars Day, and in 2019, the California Legislature followed suit.
“It’s a very clever way for fans to celebrate their passion and love for ‘Star Wars’ once a year,” said Steve Sansweet of Rancho Obi-Wan, home to the largest collection of Star Wars memorabilia.
From Underground Meme to Corporate Marketing
Originally shared in memes and fan screenings, Star Wars Day now commands attention from major brands and the U.S. government alike. President Joe Biden hosted Mark Hamill at the White House in 2024. While this year the Trump administration marked the day with an AI-generated meme of Donald Trump as a Jedi. Decrying “Radical Left Lunatics” as the real “Empire.”
Disney, which acquired Lucasfilm in 2012, has leaned into the occasion. This May 4:
- Disney+ Launches: “Star Wars: Tales of the Underworld” debuts alongside Season 2 of “Andor.”
- Merchandise Drops: From collectible lightsabers to fine jewelry, new items hit Disney stores.
- Lego Star Wars Day Deals: Fans scour for discounted set bundles celebrating both nostalgia and innovation.
Some fans, however, bristle at the commercialization. “I love a good dad joke as much as anyone, but it can go too far,” admits Chris Taylor, author of How Star Wars Conquered the Universe and self-described “May the 4th grinch.”
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Community Celebrations Across the Globe
Star Wars Day unfolds in communities large and small. In New Hope, Pennsylvania—sharing its name with Star Wars: A New Hope. Residents don Jedi robes and sip “YodaRitas” at local eateries. Bakers craft lightsaber-shaped cookies, and orchestras perform John Williams’ unforgettable score.
- MLB Teams: Many stadiums host “Star Wars Night,” complete with character appearances and themed giveaways.
- Religious Services: A German Protestant church held a Star Wars–themed service, complete with costume-clad congregants.
- Local Festivals: Costumed parades and trivia nights keep fans immersed in the Force long after opening credits.
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Why “May the Fourth Be with You” Resonates
At its heart, Star Wars Day celebrates the enduring spirit of hope, heroism, and imagination first ignited by Star Wars A New Hope. The original film’s tale of underdogs rising against galactic tyranny continues to inspire generations. Whether through blockbuster premieres, quirky memes, or community gatherings, Star Wars Day reminds us that the Force remains a shared bond. One celebrated with joy, creativity, and the promise of adventures yet to come.
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