In a major policy shift, Southwest Airlines is officially ending its long-standing free checked baggage perk, a move that has sparked widespread backlash from loyal customers. The airline, known for allowing two free checked bags per passenger, announced on Tuesday that it will now charge fees for checked luggage, bringing it in line with competitors like American Airlines and Delta.
The new Southwest Airlines checked baggage fees will roll out this summer, though specific pricing details have yet to be disclosed. This change marks a dramatic departure from the “Bags Fly Free” policy that has been a cornerstone of Southwest’s brand identity for decades.
Southwest Airlines Checked Baggage Fees: What You Need to Know
The decision to start charging for checked bags comes as Southwest Airlines faces increasing financial pressure. The airline’s stock (LUV) has struggled in recent months, and executives have pointed to rising operational costs as the main reason for the policy change.
- Previous Policy: Two free checked bags for all passengers.
- New Policy: A yet-to-be-announced fee per checked bag.
- Effective Date: Expected mid-2025 (exact date pending).
- Carry-On Bags: Southwest will still allow one free carry-on and one personal item per passenger.
Despite this change, Southwest Airlines will still not charge change fees, a policy that remains intact for now.
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Why Southwest Is Ending Free Checked Bags
Executives at Southwest Airlines cited financial challenges and industry shifts as key reasons behind the new baggage fees. The airline has long prided itself on being the only major U.S. carrier to offer free checked bags, but inflation and rising fuel costs have forced a reassessment of that approach.
Southwest Airlines CEO Statement
“We understand that this is a big change for our customers,” said CEO Bob Jordan. “But as we navigate an increasingly competitive landscape, we must adapt to ensure long-term sustainability.”
The airline also noted that baggage handling costs have skyrocketed, making the free-checked-bag policy financially unsustainable.
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How Will Southwest’s Baggage Fees Compare to Other Airlines?
While Southwest Airlines has yet to reveal its exact checked baggage fees, industry experts predict it will likely fall within the standard range of $30 to $40 per bag, similar to airlines like United and Delta.
Here’s a comparison of current baggage fees among major airlines:
Airline | First Checked Bag | Second Checked Bag | Carry-On |
---|---|---|---|
Southwest Airlines (Old) | Free | Free | Free |
Southwest Airlines (New) | TBD | TBD | Free |
American Airlines | $35 | $45 | Free (Basic fares excluded) |
Delta Airlines | $35 | $45 | Free (Basic fares excluded) |
United Airlines | $35 | $45 | Free (Basic fares excluded) |
Backlash from Southwest Airlines Customers
Frequent flyers and Southwest Rapid Rewards members have expressed disappointment over the end of free checked bags. Many took to social media, criticizing the airline for eliminating one of the biggest perks that set Southwest apart from other airlines.
“Without free checked bags, why should I fly Southwest Airlines over any other carrier?” one passenger tweeted.
Travel industry analysts warn that Southwest Airlines stock (LUV) could take a hit if loyal customers start looking elsewhere for more affordable travel options.
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What’s Next for Southwest Airlines?
Beyond checked baggage fees, Southwest is also considering modifying its seating policy, another key feature that differentiates it from competitors. Some experts believe this could lead to assigned seating in the near future.
As Southwest Airlines navigates these major changes, passengers will be closely watching to see if the airline can maintain its budget-friendly reputation while adjusting to industry demands.
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