The Trump Store has quietly rolled out a new line of Trump 2028 apparel, featuring red caps and T-shirts emblazoned with the unconventional slogan “Rewrite the Rules.” Prices start at $36 for T-shirts and soar to $50 for the high-crown Trump 2028 hat, a clear nod to the next U.S. presidential election—even though the 22nd Amendment explicitly prohibits any president from serving more than two terms.
Donald Trump, whose approval ratings have dipped in recent opinion polls, has not dismissed the idea of a third term and told, “I’m not joking,” when asked if he might seek office again in 2028. Yet most observers consider that outcome highly improbable, given both constitutional constraints and the steep hurdles involved in amending the founding document.
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A recent social media post linked to the Trump Organization showed Eric Trump donning one of the new red caps. The Trump 2028 hat features bright white embroidery on a “Made in America” snap-back design. On the store’s website, the description brims with bravado:
- High-Crown Hat ($50): “The future looks bright! Rewrite the rules with the Trump 2028 high crown hat. Fully embroidered with a snap closure in the back, this will become your new go-to hat.”
- T-Shirts ($36): Available in navy and red, each shirt reads “Trump 2028 (Rewrite the Rules).”
White House press secretary Karoline Leavitt, when asked to comment, deferred to the Trump Organization—“but it’s a cool hat,” she added, predicting it “will be highly popular.”
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Constitutional Roadblocks and Political Reactions
The novelty of the Trump Store offerings belies the near-impossibility of a genuine third campaign under current law. The 22nd Amendment states: “No person shall be elected to the office of the President more than twice.” To override that restriction would require:
- A two-thirds majority in both the House and the Senate.
- Ratification by at least 38 of the 50 states.
Even Republican senators, such as Majority Leader John Thune, have dismissed talk of a third term as fanciful—“without a change in the Constitution, it simply can’t happen,” he told reporters. Meanwhile, Rep. Andy Ogles (R-Tenn.) introduced a House measure proposing a three-term limit, but it lacks the support needed to advance.
Despite the legal barriers, Trump’s allies continue to flirt with the idea. In recent remarks, the former president teased that there are “methods” to pull off a third term, fueling both speculation and concern among constitutional scholars.
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Trump 2028 Merchandise Reflects a Broader Political Strategy
The launch of Trump 2028 gear comes as Trump approaches the 100-day mark of his second term, a milestone often associated with course corrections—or reloads—in White House strategy. The merchandise serves multiple purposes:
- Fundraising: Premium pricing on hats and shirts drives revenue for Trump’s political operation.
- Messaging: Slogans like “Rewrite the Rules” underscore Trump’s pledge to upend the status quo.
- Branding: Even as his approval rating falters, Trump leverages his personal brand to keep supporters engaged and media attention piqued.
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As this bold merchandising play proves, the Trump Store remains a central tool in Donald Trump’s political arsenal—one that blends commerce, campaign potential, and a challenge to the constitutional norms that govern presidential tenure.
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