Two iconic Canadian brands join forces on loyalty rewards
Canadian Tire and Tim Hortons announced a strategic partnership on Monday that will let members link their Triangle Rewards and Tims Rewards accounts. Launching later in 2026, the move will allow linked members to earn Canadian Tire Money (CTM) on eligible Tim Hortons purchases while still collecting Tims Rewards points — and to unlock exclusive offers across both programs.
The collaboration expands Triangle Rewards’ ecosystem, which already includes RBC, Petro-Canada and WestJet. With nearly 12 million Triangle Rewards members and millions visiting Tim Hortons each day, the companies say the partnership will let Canadians earn and redeem rewards through the everyday activities they already do, from shopping to grabbing morning coffee.
What linking accounts will mean for members
Linked members will be able to:
- Earn Canadian Tire Money on eligible Tim Hortons orders.
- Continue to earn and redeem Tims Rewards points for beverages, baked goods and more.
- Access exclusive offers through both Triangle Rewards and Tims Rewards.
Triangle Mastercard holders who link accounts will get even richer opportunities to earn CTM when shopping at Tim Hortons locations, the news release said.
Why the move matters for both brands
Darryl Jenkins, Executive Vice President & Chief Development Officer at Canadian Tire, framed the partnership as part of a broader strategy to build the Triangle ecosystem and reward Canadians for everyday activities. “From shopping for essentials to now picking up their morning coffee,” he said. The goal is to deliver meaningful rewards, deeper customer relationships and personalized offers.
Tim Hortons’ Chief Marketing Officer Hope Bagozzi said the deal will bring extra value to customers’ daily Tims runs. Tims Rewards already offers points on purchases, members-only offers, games and contests like Roll Up To WIN™, the ability to skip lines when ordering on the app, and the Scan & Pay feature to earn points and pay faster. The partnership will add the ability to earn Canadian Tire Money alongside those existing benefits.
Triangle Rewards expands across Canada’s retail and travel partners
This partnership marks the fourth marquee Canadian brand to join Triangle Rewards after Petro-Canada, RBC and WestJet, further cementing Triangle as one of the country’s largest loyalty programs. Triangle integrates first-party data to deliver rewards and personalized experiences across nearly 1,700 retail and gasoline outlets.
Canadian Tire described Triangle Rewards as a cornerstone of its True North strategy to deepen customer engagement. With Tim Hortons joining, Triangle’s reach moves into another daily habit for many Canadians: coffee and quick meals.
Notes from the press release and company backgrounds
Canadian Tire Corporation (CTC) highlighted its long history in Canada and broad retail footprint. From Canadian Tire stores and Mark’s to SportChek and Pro Hockey Life — unified through Triangle Rewards. The company also noted that its loyalty strategy ties into its financial services and retail petroleum businesses.
Tim Hortons reminded readers that it has been a Canadian staple since 1964 and is the country’s largest quick-service restaurant chain, serving coffee, beverages and food across thousands of restaurants.
The press release included a caution that some statements are forward-looking and subject to risks and uncertainties. CTC advised readers to consult its Q2 Management’s Discussion and Analysis for details. And noted it does not undertake to update forward-looking information except as required by law.
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