A Decade at BMF Leads to Enigma Opportunity
Independent creative and media agency Enigma has made a senior hire, naming Clare Yardley as its new Head of Creative Services. Yardley arrives after ten years as Resource & Creative Services Director at BMF Australia, where she built a reputation as one of the country’s most experienced creative leaders. Her background also includes serving as Creative Services Director at Saatchi & Saatchi.
Role and Responsibilities at Enigma
In her new position at enigma, Yardley will:
- Embed agency-wide processes and systems to guarantee world-class creative output
- Drive cost efficiencies across projects
- Foster collaboration between creative, strategy and media teams
- Contribute directly to business growth for both Enigma and its clients
Her appointment follows other key creative hires this year, including Aldo Ferretto as Creative Director and Head of Art in June, and Simon Lee as Chief Creative Officer in March.
Leadership Praise from Simon Lee
Simon Lee, Enigma’s Chief Creative Officer, described Yardley’s hire as “key.” He said, “A great Creative Services Director provides the emotionally intelligent oil that keeps an agency humming. Clare has the energy and talismanic presence we’ve been looking for. We’re delighted to have her on board.”
10 Side Hustles to Earn $5k/Month in 2025 (Without Quitting Your Job)
Yardley’s Vision for Enigma
Clare Yardley expressed her enthusiasm:
“I’m excited to have joined Enigma. To find an agency that genuinely values creative operations in the process of producing excellent work is fantastic. I love the energy of the place and the people, and can’t wait to start shaping how we work.”
Her leadership style—rooted in clarity, passion, and empowerment—promises to strengthen Enigma’s national footprint across Sydney, Newcastle, and Brisbane.
A Bold Move for Enigma’s Creative Future
This hire reflects enigma’s commitment to creative excellence and strategic growth. As the agency continues to expand its services, Yardley’s arrival signals a bold new chapter in delivering innovative, human-centered storytelling. The industry will be watching closely as Clare Yardley embeds her processes and drives Enigma’s next wave of creative success.
Follow TNN for more on Enigma’s Creative Future and US news today and Canada news today.
- Enigma Appoints Clare Yardley as Head of Creative Services
A Decade at BMF Leads to Enigma Opportunity Independent creative and media agency Enigma has made a senior hire, naming Clare Yardley as its new Head of Creative Services. Yardley arrives after ten years as Resource & Creative Services Director at BMF Australia, where she built a reputation as one of the country’s most experienced… - McDonald Boycott Kicks Off Over DEI RollbackGrassroots Action: McDonald Boycott Launches June 24 A new McDonald boycott is set to begin June 24, organized by The People’s Union USA under John Schwarz. This protest follows McDonald’s decision in January to roll back diversity, equity, and inclusion initiatives. Schwarz and supporters plan an “economic blackout” targeting the fast-food chain, marking the latest…
- How to Start a TikTok Shop: Ultimate Dropshipping Guide for Explosive GrowthStart a TikTok Shop: Master Dropshipping with Viral Product Trends and Fulfillment Apps TikTok Shop has revolutionized e-commerce by merging social virality with seamless shopping—boosting conversion rates by 50% compared to traditional online stores. For dropshippers, this means tapping into a billion-strong audience without inventory costs. This guide reveals how to start a TikTok Shop…
- Huda Beauty Founder Reclaims Full Ownership of BrandHuda Kattan Takes Back Full Control of Huda Beauty Huda Kattan is taking her power back. And with that, her entire business. In a move that feels both bold and deeply personal, the beauty mogul has officially bought back full ownership of Huda Beauty. Ending her eight-year partnership with TSG Consumer Partners. Back in 2017,…
- e.l.f. Beauty Acquires Hailey Bieber’s Rhode in $1 Billion DealOn May 28, e.l.f. Beauty announced it will acquire model-entrepreneur Hailey Bieber’s breakout skincare brand Rhode for $1 billion. The deal marks a major milestone for the 28-year-old founder and cements Rhode’s place among the fastest-growing beauty names. Under the agreement, Hailey Bieber will continue as Rhode’s founder and take on the roles of chief…
- Microsoft Layoffs Hit 6,000 as Company Overhauls Management and Performance PoliciesMicrosoft announced on Tuesday that it will lay off roughly 6,000 people, or 3% of its global headcount. With 228,000 employees as of last June, the cuts mark one of the largest rounds of Microsoft layoffs today since its 2023 reduction of 10,000 roles. Affected staff span all levels, teams, and locations. Reasons for the…
- UnitedHealth Group CEO Andrew Witty Steps Down Amid Mounting Financial StrainsUnitedHealth Group CEO Andrew Witty announced his immediate resignation on Tuesday, citing “personal reasons.” His departure comes as the health care giant grapples with surging costs in its Medicare Advantage business and a retreat in its 2025 financial outlook. Witty will remain on board as a senior adviser, while former CEO and current board chairman…
- AMZN Stock Sinks After AWS Misses Cloud Growth Targets for Third Straight QuarterAmazon’s shares slid in early trading following an amazon earnings report that revealed its crown jewel, Amazon Web Services, fell short of revenue expectations for the third consecutive quarter. AMZN stock price reacted to AWS revenue of $29.27 billion—up 17% year-over-year but missing the $29.42 billion analysts forecast—raising fresh questions about growth in the cloud…
- Chandra Holt’s Involvement Leads to Kohl’s CEO Ashley Buchanan’s FiringIn a stunning upheaval at Kohl’s, CEO Ashley Buchanan was terminated “for cause” after under five months on the job when an outside counsel’s probe revealed he directed the retailer to engage in vendor transactions with undisclosed conflicts—most notably involving Chandra Holt, a former Walmart colleague and romantic partner. The board’s decision underscores how Holt’s…
- UPS Layoffs Hit 20,000 Amid Amazon Shipment CutsUPS on Tuesday announced plans to cut 20,000 jobs this year—over 4% of its 490,000-strong workforce—as part of a wider cost-cutting effort tied directly to a sharp reduction in Amazon shipments. The logistics giant, operating in more than 200 countries, said these ups layoffs amazon were necessary after it agreed to deliver fewer packages for…
