A Decade at BMF Leads to Enigma Opportunity
Independent creative and media agency Enigma has made a senior hire, naming Clare Yardley as its new Head of Creative Services. Yardley arrives after ten years as Resource & Creative Services Director at BMF Australia, where she built a reputation as one of the country’s most experienced creative leaders. Her background also includes serving as Creative Services Director at Saatchi & Saatchi.
Role and Responsibilities at Enigma
In her new position at enigma, Yardley will:
- Embed agency-wide processes and systems to guarantee world-class creative output
- Drive cost efficiencies across projects
- Foster collaboration between creative, strategy and media teams
- Contribute directly to business growth for both Enigma and its clients
Her appointment follows other key creative hires this year, including Aldo Ferretto as Creative Director and Head of Art in June, and Simon Lee as Chief Creative Officer in March.
Leadership Praise from Simon Lee
Simon Lee, Enigma’s Chief Creative Officer, described Yardley’s hire as “key.” He said, “A great Creative Services Director provides the emotionally intelligent oil that keeps an agency humming. Clare has the energy and talismanic presence we’ve been looking for. We’re delighted to have her on board.”
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Yardley’s Vision for Enigma
Clare Yardley expressed her enthusiasm:
“I’m excited to have joined Enigma. To find an agency that genuinely values creative operations in the process of producing excellent work is fantastic. I love the energy of the place and the people, and can’t wait to start shaping how we work.”
Her leadership style—rooted in clarity, passion, and empowerment—promises to strengthen Enigma’s national footprint across Sydney, Newcastle, and Brisbane.
A Bold Move for Enigma’s Creative Future
This hire reflects enigma’s commitment to creative excellence and strategic growth. As the agency continues to expand its services, Yardley’s arrival signals a bold new chapter in delivering innovative, human-centered storytelling. The industry will be watching closely as Clare Yardley embeds her processes and drives Enigma’s next wave of creative success.
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